Wednesday, April 30, 2014

Hosting your website? Know the Darkside of Big Brands

Please note, Below mentioned hosting providers are reputed organizations with well established infrastructure. This post is for your information and only intended to keep you informed about their 'policies' that turn evil when you have cut throat challenges.


We heard a lot about Hostgator and we registered one of our customers website with them without giving a second thought. Few months later, during our support phase on our customer's website, we encountered Hostgator feature and support challenges which I think not many experience unless they do some hardcore technical activities with their website.
  1. Many said hostgator has good support track. For us it was always waiting for 20 or more minutes to connect Hostgator support executive for online chat. This can be excused if it is ones in a while, but that was not the case for us.
    • If you are running an e-commerce kind of website or offering online services every minute, then 20 minutes wait time feels like 20 hours.
  2. To connect the database (be it a MS SQL Server or MY SQL) from our machine through database management tools, we first need to white-list our machine IP address on hostgator web admin console, only then you are allowed to connect to database for debugging purpose. It wouldn't have been a problem if white-listing process is quick and instant. Sadly, that's not how it is. The white-listing process takes minimum of an hour!!
    • If you are working on a quick fix and need to run database queries directly, be patient, you need to wait for 1 hour and get blamed from your customer for delayed response.
    • We lately observed, IP address white-listing takes few minutes only if you haven't done it for considerably long time. Your subsequent request make you wait an hour for sure.
  3. Hostgator don't support sending bulk emails over SMTP server through a registered 3rd party provider's server like sendgrid!! You can't connect to 3rd party SMTP server through php or dotnet program to send your promotional or service notification email updates!!
    • You are saved only if your 3rd party bulk email service provider offers REST APIs.
  4. When your database grow bigger (I am not talking about 1TB+, it begins with 250MB), problem of exporting data back and forth to your backup drive also grows exponentially with Hostgator.
    • When we were restoring our database after several database updates/changes from our backup server to hostgator using SQL Server Management studio, Hostgator servers forcefully terminated the connection more than often. You need to try hard with Hostgator database import/export utility only, which is not feasible all the time for a database administrator.
This is it for now, I will update if we encounter new challenges. In case if you have facebook account [ sorry, if I sounded like an age old person:) ], you can check my discussion on this matter here.

As I said, if you are just hosting static website or WordPress site for simple usage, you may not encounter problems mentioned here.


Another "requires no introduction" hosting service provider and as well popular for their amazing discount coupon offers. GoDaddy amazes you with its last minute intelligent calculation while applying discount coupons to your bill. That is sometimes hard to notice. Here is my experience.

One of my .com domains renewal charge proposed by GoDaddy was Rs.710 rupees and magically godaddy already applied 27% discount to it. Now, if I apply 30% offer coupon on top of it, Their billing system considers only 3% discount on it (the magical 27% + 3% from coupon = 30% offer!) That's how calculation works at GoDaddy!! However, when I checked same thing with other service providers they were charging Rs.592 without any coupons which is a competative offer to GoDaddy's discounted price.

You can check discussion thread posted on Facebook group here
I was greatly under the impression that Godaddy coupons can get rid of high cost, but that's not really true most of the time. So be sure to validate before you enroll and pay!

Tuesday, April 22, 2014

Startup Notes: Software Sales and Product Quality

When I visited a potential customer (their minimum monthly business transaction is more than 10 Lakhs) to discuss about our software products and services, they showed interest to spend only 12K for the product worth 70K. I denied to sell our software solution to him. Few days later they succeeded to get one for 10K (from some other startup) for their business. Few months later the same business owner called me back and told me that the software he purchased for low cost, is with many defects and support from vendor is not up to the mark. He also expressed that “I started hating software startup companies. Are you a startup?” For next few days we had several exhaustive discussions and finally we managed to deploy our software solution to the customer with our previously offered price. Now, he is our happy customer.

When I checked, the software vendor who sold software for 10K is a 2 years old startup and he is struggling to get more customers bothering least about his software quality and support model. When I personally had chat with him, he told “It was hard to manage customer at that cost. He was expecting more features for very low additional cost”.

2 Things. Software sale competition and product build quality.

I don't wanted to assume anything about the startup community just by looking at one guy and wanted to do the reality check. I posted a query in one of the popular Facebook groups "Bangalore Startups" where nearly 19K+ startup enthusiasts interact each other.

The query was simple, "How many of you are using Ticket (issue) tracking system to track your work or software defects? If so, which app (online or offline) you are using?"
I expected some good response from fellow members and I was wrong. Less than 10 people took interest to like and comment on this post. (later I made another follow-up post it attracted only 5 people!!)

This made me clear that many StartUps are starting but not really doing things in a proper or matured way!! Many are failing to gauge proper cost for their product but very busy in acquiring new customers (with unhealthy price offerings), pushing their (moderately tested) software to production and later, not just lose customer but also contribute to create wrong reputation about software startup community. If this is the attitude of startup companies then its a serious problem to all. StartUps should not run behind making quick money. Instead they must concentrate on building (if not innovative) stable products and look for long-term trusted relationship with customers.

Now a day, I see not many business owners inclined towards investing more than few thousands for a software solution to manage their business. They already faced many startups before, seen them quoting unreasonably low price and came to the conclusion that software they need to manage their business should not cost more than few thousand rupees. It is those startups who are in hurry capturing new customers are responsible to set such a low pricing expectations.

All startups need some kind of understanding, its like, we know a double cheese pizza with prize tag Rs.500/- is actually prepared by spending less than Rs.150/- but still we can not protest or bargain, the reason?
- The quality of that pizza is soo good we don't want to have any other.
- Though other pizza shops prepare their own flavored double cheese pizza, you won't get it for Rs.150/-, It is still priced nearly Rs.400/- or Rs.450/- if not Rs.500/-. So for any customer who think of having double cheese pizza, never think of getting it less than Rs.400/-. It is those pizza owner's business strategy or you can call it monopoly to maintain a minimum profitable cost and stabilize their market.

So next time, when you are having pizza in-between your busy programming schedule, think about it, should you offer an ERP suite that is worth "minimum" of Rs 50K for Rs.10K just to win one customer? Aren't we diluting our opportunities by offering under-estimated cost?

My request to the aspiring software startup community is please properly value your software product. Work hard to build a brand instead growing unmanaged customers list. Most important thing is do things systematically and avoid unhealthy competition. It is true that if you don't act fast, some one might grab your opportunity. Agreed! but your urgency to make business should not compromise core values.

Monday, March 17, 2014

So, That's it!

2 months back
If you are like me, then there is a list prepared by your mother or wife sitting in your pocket reminding you to purchase some items on your way back home in the evening :) I slightly deviate from my regular walking route and reach the shop where I buy most of the household items. By the time I finish shopping and reach home I am almost dead tiered and never dare to imagine to sit and document how much money I spent few hours back.

1 month back
When Srushti's lab released a private beta version of Expense management application, ServeEase and suggested me to use. I am reluctant to use it until I explored the following feature.

I always suggest my wife to include purchase items to "Expense" section of ServeEase. She does add items marking their price as zero.

So, everyday evening on my way back home, I make sure to check expense section on my mobile and get all items that are with zero price tag. That clearly hints me these are the items to be purchased for the day. As soon as I purchase them, track their cost whenever I find time ( the long wait for traffic signals or travelling by city bus) and that's it!

Once in two weeks, I navigate to "Accounts" and check reports section, that clearly present expense and current balance statement to me. End of the day I feel happy because that's all I wanted and ServeEase does it very nicely.

No doubt, it clearly helped me to analyze and control expenses. Saved time, saved some money!

Want to experience the ease of expense tracking? Start now, get it free!